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  • Writer's pictureFrancisca Theo kovich

What Should One Wear to an Art Fair?

If everyone knows how to dress for Fashion Week, what about Art Week from one another worldwide? If you've been following the schedule of important exhibitions, you've probably seen quite a few by now.


The upcoming 2023 Miami Art Basel is about to kick off, people are wondering what to wear and I got a question asked like: "Is there a difference in dressing between collectors and exhibitors?" and "How do you balance being high-profile and low-key?"


Whether you're a gallerist or a collector try to leave an impression on VIP preview days in a stylish way. So, the answer to this concept is that you can wear whatever you want, but there are some "don'ts."

  • Don't wear clothes with logos.

  • Don't wear trendy pieces.

  • Don't wear uncomfortable outfits, and so on.

  • Avoid Offensive and Revealing Garments

Remember to always maintain your personal style.


These might sound somewhat basic but those are the areas where many people easily make fashion faux pas. Wearing logos essentially tells everyone that you're a novice, while trendy or influencer-style clothing signals that you may not have a budget but are trying too hard. Comfort is also essential. Being comfortable can bring confidence and allow you to conserve energy. After all, the schedules of true art professionals are often hectic, and no one wants to worry about what their clothing might cause.


Since you're no longer a newbie in the Art Week fashion scene, let's talk about how to elevate your style. The most crucial element of being advanced is genuine confidence. The art industry has vast depth but is also filled with extreme vanity and opulence. After experiencing many things in this field, having confidence is the key, and you can be poised in whatever you wear.

Of course, advanced fashion is not just about wearing expensive brands. Choosing brands that suit you, emphasizing your personal visual proportions, and confidently using colors can all convey a sense of sophistication.


Here are a few clothing brands the art people love to wear as you can see a lot at the art fair.

1.Issey Miyake

The most iconic fashion wear in the art scene. You'll never go wrong with this one. Minimalist simple yet very stylish and iconic. you can tell it's Issey Miyake even without the Logo.

Colorful Issey Miyake fashion
Issey Miyake Show

what to wear at the art fair for Issey Miyake
Issey Miyake women

2. 'Old Money Style'

When it comes to the classic and timeless aesthetic of old money style, there are a few essential staples that immediately come to mind. Linen is a must-have fabric, particularly in light and airy colors such as crisp white and soft creams. Polo shirts from heritage brands like Ralph Lauren or Lacoste are another vital component. Alternatively, a cashmere jumper casually thrown over the shoulders can also capture the essence.


Accessories should exude an air of understated elegance, featuring leather loafers, gold watches, and sunglasses from esteemed classic designers like Ray-Ban. Old money style is characterized by blazers, well-tailored trousers, and smart button-down shirts. Classic handbags in neutral shades like tan, black, or brown complement the look. In summary, this wardrobe consists of traditional, high-quality pieces that prioritize timeless elegance and refinement over fleeting fashion trends.


3. Footwear Matter


Wear comfortable shoes suitable for walking, especially if the festival covers a large area. Avoid footwear that may be noisy or disruptive.

comfortable footwear at the art fair
comfortable wear at art fair | vanity fair

4. Avoid Offensive and Revealing Garments

As much as you might like to wear your favorite clothing with screen-printed writing on it, it might not be suitable for an art festival. Remember, you will be attending the event with other visitors from all walks of life, and not everyone will have the same sense of humor or clothing preferences as you. If you’re questioning whether something would be considered offensive, that can sometimes be a good sign that it might be. The same can be said for revealing clothing. While attending a summer event might mean you want to stay as cool as possible, avoid wearing anything that might be considered unsuitable for an art festival attended by people of all ages, religions, and cultures.


In conclusion, choosing the right attire for an art fair is about striking a balance between creativity, comfort, and a touch of sophistication. As you navigate the vibrant galleries and engage in thought-provoking conversations with artists, curators, and fellow art enthusiasts, let your outfit reflect your personal style and appreciation for the artistic atmosphere. Whether you opt for chic and casual, or embrace eclectic and artistic ensembles, the key is to feel confident and express your individuality. Remember, an art fair is not just a showcase of creativity on the walls but an opportunity for you to showcase your own unique fashion sense. So, go ahead, curate your wardrobe, and enjoy the immersive experience of art in style.





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